UFC Fight Night 77: Belfort vs. Henderson 3 took place on November 7, 2015 at Auditório Ibirapuera in Sao Paulo, Brazil.
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According to Nielsen and The MMA Report, UFC Fight Night 77 garnered 757,000 viewers on Fox Sports 1, a decrease of 11% from the last event to air on Fox Sports 1, UFC Fight Night 75, which garnered 841,000 viewers. The Preliminary card averaged 609,000 viewers, higher than the 260,000 viewers for the UFC Fight Night 75, which aired on Fox Sports 2. The viewership peak for this event came in the 12:45 AM ET – 1:00 AM ET segment, with 875,000 total viewers.
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